Importance of culture!

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Cultural integration

Culture is a major component of the company and it is vital for management to be able to deal with such by providing communication. If the management succeeds in making the culture recognizable as a major challenge and being able to deal with it, then same desired goal will be achieved.

             Corporate culture

It is advisable to have representative from both companies to allow representation of all views, this will help in recognizing external insights in identifying culture and this should be discussed regularly in meetings. Once the representative from both companies have managed to deal cultural differences then it is important to focus on the companies objectives, educating employees who have not yet worked together about culture so that they become able to work together and achieve same desired goals.

In doing so this will help improve cultural beliefs and blend around effective and enjoyable shared behavior.www.bain.com/publications

Role of A Practitioner!!!

Be wise B4 Uniting

Agreeging to partnership

As public relations practitioner it is important to consider the following factors before you can merge with other companies: Portfolio transfer, financial, human implication, the reputation of the company and cultural difference. An advantage of merging is to increase business sales and bring along customer base. Merging is a way of encouraging growth, open to new channels and markets, for example if you own XYZ clothing company it would be wise to merge with a manufacturing company because this will strengthen a part of your company that is weak. Merging arises opportunities such as having a platform to introduce a new product on the market.
                                                     Consider This!
 I personally believe that merging is good for business and again it is not easy. Values should be considered when merging; if your values are not aligned with the other company then you cannot achieve the same goal.
 Keep lines of communication open so that employees may be able to come forth with issues they facing. Companies merge because it is a good investment and it will grow the business.

 

 

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*Video referenced from youtube.comhttp://entrepreneurs.about.com/od/generalresources/g/merger.htm